In response to rising living costs, millions of individuals may be trimming down on streaming subscriptions, but this economic constraint is not reflected in BMW’s recent sales performance. The German automaker has just announced its best-ever annual sales figures, asserting that the growth of electric vehicles (EVs) remains on track, in contrast to a slowdown seen by other brands in the electric car sector.
For the year 2023, the BMW Group successfully sold 2,555,341 vehicles encompassing BMW, Mini, and Rolls-Royce brands, marking a noteworthy 6.5 percent increase from the previous year’s figures. December alone saw sales surge by over 10 percent compared to the same period in the preceding year.
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Electric vehicles contributed significantly to this success, with 367,183 EVs accounting for 74.4 percent more sales than in 2022, aligning with the automaker’s target of EVs constituting 15 percent of total sales.
Breaking down the figures for individual brands, BMW delivered 2,253,835 cars in 2023, a commendable rise of 7.3 percent, with 330,596 EVs finding buyers—a remarkable surge of 92.2 percent. Notably, the i5 and iX2 were not available for the entire year, and the i5 Touring is yet to be launched.
BMW M achieved a record year, moving 202,530 cars, marking a 14.3 percent improvement from 2022. Rolls-Royce also set new records in 2023, delivering 6,032 cars, including a few units of the new Spectre, which reached customers in the fourth quarter.
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The BMW Motorrad motorcycle division set its own record, selling 209,257 bikes, a 3.1 percent increase. On the other hand, Mini’s performance was less stellar, with overall sales climbing only 0.9 percent to 295,474 units, though EV sales did see a modest uptick of 3.5 percent to 45,261.
Analyzing BMW’s regional sales data reveals growth across the board, although the expansion was notably slower in Asia compared to the U.S. Despite this, Asia retained the largest share of BMW sales, totaling 1.07 million units, compared to 942,805 in Europe and 395,741 in America.
