Atlas, an emerging electric vehicle (EV) startup headquartered in London, UK, has made a significant announcement regarding its ambitious endeavor to create Africa’s very first EV. The company plans to design, engineer, and manufacture this groundbreaking vehicle in Africa, with production set to commence in 2026 and a global market debut slated for 2027. Atlas aims to leverage existing original equipment manufacturer (OEM) components to minimize research and development (R&D) costs effectively.
Describing its upcoming model as an “affordable, superior-engineered all-electric vehicle inspired by Moroccan design and identity,” Atlas has given a glimpse of its silhouette through a single teaser sketch, which showcases a compact SUV form. Nevertheless, it is important to note that the project is currently in the early stages of development, with production set to begin in three years’ time.
Atlas intends to utilize a “proven EV architecture from an established OEM” for the foundation of its yet-to-be-named model. However, the company has kept the identity of its partner under wraps. According to reports by Autocar, the CEO of Atlas aims to limit R&D expenditures to a mere 5% of the total investment by utilizing readily available off-the-shelf parts.
The Anglo-Moroccan technology company plans to construct cutting-edge production and development facilities in Morocco, capitalizing on the expertise in British automotive industrialization while benefitting from the considerably lower labor costs offered in the African country compared to Europe.
Initially, the EV will be offered in European, Middle Eastern, and African markets, gradually expanding to a global scale. In addition to the vehicle itself, Atlas intends to invest in advanced range-enhancing technology, battery technology, and the establishment of comprehensive charging networks.
Atlas was founded by CEO Mohammed Yehya El Bakkali and CTO Mohammed Hicham Senhaji Hannoun, who have secured substantial private funding to support their venture. The company plans to announce its advisory board, composed of renowned experts from the automotive industry, in the near future.
