Jaguar Land Rover (JLR) has announced a significant investment of £500 million ($669.6 million) to bolster the parallel production of electric vehicles at its Halewood facility, a move that forms a critical part of its electrification strategy.
This announcement comes amid growing pressures on automakers to accelerate their electrification efforts, especially in the rapidly evolving electric vehicle (EV) market in China.
The luxury carmaker plans to allocate a total of £18 billion towards electric vehicle development by 2028, with a commitment to unveil a new electric Jaguar by 2025.
This investment aligns with JLR’s broader “Reimagine” strategy, which aims to electrify all of its brands by 2030 and achieve carbon net-zero across its supply chain, products, and operations by 2039.
Barbara Bergmeier, executive director of industrial operations at JLR, emphasized the significance of the Halewood facility, stating, “Halewood will be our first all-electric production facility, and it is a testament to the brilliant efforts by our teams and suppliers who have worked together to equip the plant with the technology needed to deliver our world-class luxury electric vehicles.”
In addition to the new investment, JLR has already dedicated £250 million to transform its Merseyside site for the production of medium-sized electric luxury SUVs.
The upgraded plant is equipped with new EV build lines, 750 autonomous robots, and advanced cloud-based plant management systems, positioning JLR as a competitive player in the luxury electric vehicle segment.
