Hyundai Motor has decided to discontinue the Kona Electric in India, marking the end of its run due to disappointing sales. Introduced globally in 2018, the Kona Electric faced challenges in the Indian market, where its high initial price of âč2.53 million (approximately âŹ33,000) and design preferences did not resonate well with consumers. Dealers have been offering discounts of up to âč400,000 (about âŹ4,500) this year to clear remaining stock.
The Kona Electric, known for its European-style design and limited rear seat and luggage space, struggled to meet the expectations of Indian customers who prefer more spacious and robust SUV designs. Despite an official range of 452 km, real-world usage often saw the range drop significantly to about 250 km, exacerbated by a sparse charging infrastructure across the country. A battery recall further tarnished its reputation, following a similar issue affecting units in South Korea.
In its place, Hyundai plans to introduce the Creta EV in early 2025, targeting a price below âč2 million (around âŹ22,000). Unlike the Kona Electric, which relied on imported kits, the new model will be locally manufactured, part of Hyundai’s strategy to focus on affordable electric vehicles tailored for the Indian market.
According to regulatory filings related to its IPO, Hyundai intends to launch multiple electric models in India, with at least one model expected to be priced around âč1.1 million (approximately âŹ12,000), aiming to meet the increasing demand for budget-friendly electric vehicles.
