Ford has significantly reduced prices for the 2023 Mustang Mach-E in Canada, offering discounts of up to $13,000 to make the electric SUV more competitive in the market.
All 2023 Mustang Mach-E models are now $5,000 off, while the high-performance GT Performance Extended Range variant receives a massive $13,000 discount. These price reductions come as Ford aims to boost demand for the Mach-E, which sold only 5,000 units in Canada last year.
See also: Ford Introduces Mustang Mach-E Rally: A Rally-Inspired Electric SUV
In addition to the price cuts, the Mustang Mach-E is now eligible for the federal $5,000 EV rebate in Canada. In Quebec, buyers can also benefit from an additional $7,000 provincial rebate, excluding the GT Performance Edition.
With these adjustments, the base 2023 Mustang Mach-E now starts at $51,995, down from $56,995, making it more competitive against rivals like the Hyundai IONIQ 5, which starts at $54,999.
Industry observers speculate that Ford’s move to lower prices is aimed at clearing inventory for the upcoming 2024 model year.
See also: Ford Introduces BlueCruise Autonomous Driving Technology to German Market with Mustang Mach-E
| 2023 Mustang Mach-E | Previous MSRP | New MSRP | Change |
| Select RWD Standard Range | $56,995 | $51,995 | -$5,000 |
| Select eAWD Standard Range | $59,995 | $54,995 | -$5,000 |
| Premium RWD Standard Range (LFP) | $61,995 | $56,995 | -$5,000 |
| Premium eAWD Standard Range (LFP) | $64,995 | $59,995 | -$5,000 |
| Premium RWD Extended Range | $66,995 | $61,995 | -$5,000 |
| Premium eAWD Extended Range | $69,995 | $64,995 | -$5,000 |
| California Route 1 Extended Range | $69,995 | $64,995 | -$5,000 |
| GT Performance Edition Extended Range | $82,995 | $69,995 | -$13,000 |
2023 Ford Mustang Mach-E prices in Canada (Source: DriveTeslaCanada)
