Tesla is commencing 2024 with a unique promotion targeting owners of non-Tesla electric vehicles (EVs) in Europe. In a departure from its usual offerings exclusive to Tesla owners, the company is providing complimentary Supercharging sessions to non-Tesla EV users.
The Non-Tesla Supercharger Pilot Program, initiated in November 2021 with the launch of 10 Supercharger stations in the Netherlands, has since expanded globally, covering 25 countries, including three stations in Canada (Deep River, North Bay, Calgary). Tesla’s website highlights that EV owners worldwide can now access and utilize Superchargers, fostering cross-brand compatibility.
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To celebrate the continued opening of our network to all EVs, non-Tesla EVs get their first Supercharging session for free until Jan 6, 2024.
Available in 18 countries (must use credit card on Tesla app) ⚡️
— Tesla Europe & Middle East (@teslaeurope) December 31, 2023
To mark the continued expansion of the program and the advent of 2024, Tesla is offering free Supercharging sessions to EV owners in 18 countries. The promotional offer, as communicated by the Tesla Europe & Middle East account on X (formerly Twitter), is valid until January 6, 2024. The list of eligible countries, according to Tesla’s support website, includes various European nations such as Austria, Belgium, Denmark, Finland, France, Germany, Hungary, Iceland, Ireland, Italy, Luxembourg, The Netherlands, Norway, Romania, Spain, Sweden, Switzerland, Türkiye, and the United Kingdom.
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While the promotion is region-specific, the landscape of non-Tesla EVs utilizing Superchargers in North America is set to undergo a significant shift. Starting next month, owners of Ford and GM EVs will gain access to over 15,000 Superchargers in Canada and the U.S.
This accessibility will be facilitated by the introduction of a new NACS adapter, following the collective decision of major automakers last year to adopt Tesla’s charging technology. The phased approach for granting access to other automakers will prioritize Rivian after Ford and GM, anticipated in March.
