Hyundai Motor America reported a record-breaking month in July, with soaring sales of the IONIQ 5 electric SUV, making it the model’s highest monthly total to date. Additionally, the IONIQ 6, the automaker’s second dedicated electric vehicle (EV), is experiencing strong demand.
Randy Parker, CEO of Hyundai Motor America, highlighted the significant month-to-month growth in “green car” sales this year. He attributed the success to the company’s effective marketing strategies and dealer programs. In June, Hyundai introduced a national incentive for current Hyundai owners, offering potential savings of up to $10,000.
The incentive included a $2,500 cash-back Valued Owner Coupon, which could be combined with the $7,500 credit for leasing an EV. Both the IONIQ 5 and IONIQ 6 were eligible for the $7,500 lease credit. The automaker also provided additional savings for specific IONIQ 6 trims, with the SE Standard Range, SE, and SEL models qualifying for a $5,000 retail cash bonus, and the Premium trim offering a $2,000 discount.
June witnessed remarkable sales figures for Hyundai’s dedicated EVs in the United States, with 3,136 units of the IONIQ 5 (a 10% year-on-year increase) and 1,162 units of the IONIQ 6 sold, surpassing the 1,000-unit mark for the first time.
The momentum carried into July, with Hyundai reporting an impressive 4,135 IONIQ 5 units sold (up 109% from last year), and a continuing upward trend for the IONIQ 6, reaching 1,745 units sold. Year-to-date, IONIQ 5 sales have risen by 13% compared to last year, with 17,776 units sold. The IONIQ 6 has achieved nearly 5,000 sales for the year.
Kia, an affiliate of the Hyundai Motor Group, also witnessed growth in the sales of its first dedicated electric model in the US. The EV6 recorded 1,937 units sold in July, marking a 13% year-on-year increase. However, year-to-date sales are down by 39% at 10,265 units ahead of the highly anticipated launch of the flagship EV9, Kia’s first electric three-row SUV.
