Ferrari has partnered with Samsung Display to create cutting-edge, bespoke OLED technology display solutions for Ferrari’s next-generation models. The two companies signed a memorandum of understanding (MOU) to collaborate on the project, which is set to transform the digital environment of Ferrari’s luxury vehicles.
At CES 2023, Samsung Display unveiled its New Digital Cockpit, featuring a 34-inch slim bezel display with bendable technology that creates a 700R curvature during driving mode. The innovative display solution will use Samsung Display’s OLED technology, known for its low power consumption, to improve the car’s efficiency and sustainability.
Samsung Display is a global leader in OLED technology, with production plants in China, Vietnam, and India and sales offices in nine countries worldwide. Its expertise in OLED technology is poised to elevate the digital experience of Ferrari’s supercars to new heights.
Benedetto Vigna, CEO of Ferrari, stated, “In the luxury sector, elevating the client’s experience is key. Through this strategic partnership with Samsung Display for the dedicated development of bespoke OLED technology display solutions, we will make a significant step forward in the digital environment of our next-generation models.”
JS Choi, President and CEO of Samsung Display, added, “Based on our extensive expertise in OLED technology, we are poised to introduce cutting-edge display solutions that meet the Ferrari standard. We are certain that our collaboration with Ferrari will provide an exciting opportunity to apply our strengths to the supercar field and reinforce our position in the automotive OLED market, enabling us to reach ever new heights.”
Samsung Display is diversifying its display markets beyond smartphones, TVs, laptops, and monitors, to include smartwatches, VR, game consoles, and automotive applications. The partnership with Ferrari represents a significant step in Samsung Display’s expansion into the automotive OLED market.
In summary, Ferrari and Samsung Display’s partnership is set to revolutionize in-car display solutions with cutting-edge OLED technology, enhancing the digital experience of Ferrari’s luxury supercars.
