Chinese electric vehicle maker NIO has opened its second NIO House in Europe, located in the heart of Frankfurt, Germany. The new NIO House covers an area of more than 1,600 square meters and is designed to offer visitors a unique experience that combines relaxation, culture, entertainment, knowledge, and business functions.
The showroom is strategically located in Frankfurt’s Groβe Eschenheimer StraBe, a vibrant area that lies between the city’s traditional old town and business district. Visitors to the NIO House can enjoy stunning views of the city’s iconic Eschenheimer Tower and Eschenheimer Tor square.
The NIO House is more than just a space to display and sell vehicles; it is a hub for NIO owners to engage with the brand and experience a quality lifestyle. Users can see NIO’s latest models in the gallery, experience live concerts with musicians from all over Germany, or participate in forums.
The opening ceremony was attended by NIO co-founder and president Qin Lihong, who expressed his excitement about the company’s expansion in Europe. NIO is using the occasion to launch the ET5 first mover campaign in Germany, where the first consumers to receive the NIO ET5 sedan will get special equipment worth 1,800 euros for free.
The Frankfurt NIO House is the company’s second in Europe, following the opening of the first one in Norway in October 2021. In December 2022, NIO opened its first NIO House in Germany, located in Berlin’s famous Kurfurstendamm.
The company’s flagship showrooms, NIO Houses, offer a comprehensive experience for visitors, while smaller NIO Spaces are also available in China. With the new NIO House in Frankfurt, the company aims to strengthen its presence in the European market and provide a unique lifestyle experience for NIO owners.
