Ram Trucks has closed reservations for its first-ever electric truck, the Ram 1500 REV, after opening them on Super Bowl Sunday. The production model was revealed to the public during the game, after the Ram Revolution (REV) concept model wowed crowds at CES in January with unique features like detachable third-row seating, grand saloon doors, up to 18-foot cargo storage, and an autonomous robot charger.
Although the production model chose to stick with a classic Ram 1500 design with modern accents, the company still believes its electric truck will start a “revolution.” The Ram 1500 REV promises to outdo its competitors in areas that matter to customers the most, such as range, payload, towing and charge time.
See also: Ram Names First Electric Pickup 1500 REV, Production Start in 2024
Ram’s electric truck debut was met with high demand. Potential buyers could reserve their spot in line by signing up for an exclusive REV Insider+ membership program for a $100 refundable fee at RamREV.com. As of Friday, February 17, 2023, the Ram REV Insider+ program has reached max capacity due to high demand, according to Ram1500revolutionforum.com. Those still interested can sign up for the latest updates by entering their email and zip code and will be the first to know when capacity has been reached.
This level of excitement for an electric truck is not unprecedented. In December 2021, Ford gathered almost 200,000 reservations for its F-150 Lightning, representing around three years of backlog. The Cadillac Lyriq sold out in 19 minutes, showing demand for electric vehicles from all segments continues building momentum.
The Ram 1500 REV marks a major milestone for Ram Trucks and the EV market. With its impressive features and high demand, it’s clear that the future of trucks is electric. As more car manufacturers join the EV revolution, we can expect to see an even more significant shift towards zero-emission vehicles in the coming years.
