Geely Holding Group's electric mobility technology brand, Zeekr, has forged a strategic partnership with Plugsurfing to introduce a dedicated electric vehicle (EV) charging service, Zeekr Charge, tailored for its European customers.
This collaboration comes on the heels of Zeekr's announcement in June regarding its entry into the European market with the launch of the luxury shooting brake Zeekr 001 and the urban compact luxury SUV Zeekr X in Sweden and the Netherlands, followed by Germany in September 2023. With initial vehicle deliveries set to commence later this year, Zeekr will provide its customers with a welcome pack, including a charging card and essential information, as part of the Zeekr Charge service.
Zeekr Charge will grant Zeekr drivers access to an extensive network of over 550,000 charging points spanning 27 European countries. This service, integrated into Zeekr's comprehensive power solution known as Zeekr Power, aims to enhance the charging experience for customers.
Plugsurfing, a trusted e-mobility service provider in Europe, boasts an impressive network of more than 550,000 charge points and connects 1.5 million drivers to its platform. With a track record dating back to 2012, Plugsurfing has played a pivotal role in establishing Europe's EV charging infrastructure in collaboration with charge point operators, automakers, and other industry players.
To deliver Zeekr Charge, Zeekr will leverage Plugsurfing's modular e-mobility service, built on a cross-border payment platform that interfaces with over 500 charge point operators across 27 European countries. This white-label offering will incorporate automated onboarding campaigns and customized in-app features designed to facilitate a seamless transition into the world of EV ownership for Zeekr drivers. Furthermore, Plugsurfing will provide premium 24/7 customer support services to Zeekr drivers.
Spiros Fotinos, CEO of Zeekr Europe, expressed his enthusiasm for the partnership, stating, “Zeekr's mission is to accelerate the shift to fully electrified mobility by removing the barriers that are holding people back. Customers are saying ‘make it easy.' And that is exactly what we intend to do. Thus, we are delighted about our partnership with Plugsurfing, a reliable partner that helps us accelerate the shift to EVs by providing us with a service that will make e-mobility joyful for all.”
William Gill, Chief Product Officer at Plugsurfing, shared his excitement, saying, “We're really excited to support Zeekr's European launch with our pan-European EV charging solution. Over our years of experience in the European market, we've built a premium, modular product that helps bring peace of mind to our partners' drivers through our network's reliability and ease of use.”
Having already achieved success in the Chinese market, Zeekr aims to solidify its position in the well-established European luxury car market by the end of 2026. Throughout this journey, Plugsurfing will play a pivotal role by offering its renowned public charging service and network in the form of Zeekr Charge.