Zeekr, the premium electric vehicle (EV) subsidiary of Geely Holding Group, has announced new partnerships in the Middle East. These alliances mark Zeekr's entry into four additional countries, alongside its earlier venture into Israel.
Zeekr has solidified partnerships with key entities in the region, including AW Rostamani Holdings in the United Arab Emirates (UAE), Wallan Trading Company in Saudi Arabia, Blue Lake Motors in Qatar, and Y.K. Almoayyed & Sons in Bahrain. These collaborations are geared towards facilitating the sale of Zeekr EVs in these emerging markets.
The Middle Eastern markets will soon witness the introduction of the Zeekr 001 shooting brake and Zeekr X sport utility vehicle models. Zeekr has confirmed that initial deliveries are set to commence in the first quarter of 2024.
Both the Zeekr 001 and Zeekr X models are built upon the all-electric Sustainable Experience Architecture (SEA), which not only meets stringent global regulatory standards but also exhibits robust performance capabilities even in hot climates.
Chen Yu, Vice President of Zeekr, emphasized the burgeoning demand for premium vehicles equipped with cutting-edge technologies in the Middle East. He underscored that all Zeekr models are strategically designed on the SEA architecture, with a global market perspective in mind.
In the coming phases of its expansion, Zeekr intends to collaborate closely with its partners to enhance the local sales network and provide customers with immersive experiences, enhancing its presence in these markets.
This expansion into the Middle East follows Zeekr's recent agreement with Israeli distributor Union Group to establish a distribution network in Israel. Zeekr is poised to introduce the Zeekr 001 and Zeekr X models to the Israeli market, with pre-sales and deliveries slated to commence in the fourth quarter.
Prior to this Middle Eastern foray and its Israeli expansion, Zeekr had already announced its entry into Sweden, the Netherlands, Kazakhstan, and Germany. By 2024, Zeekr plans to establish a presence in a cumulative total of six European countries, with further international expansion expected to encompass eight countries by 2025.