In the ongoing saga of Tesla's playful jabs at its pickup truck competitors, yet another chapter has unfolded with a Tesla Cybertruck donning the appearance of a Toyota Tundra, raising eyebrows and questions alike.
Around a month ago, an image leaked from a Tesla shop featuring a Cybertruck wrapped to emulate a Ford F-150, leaving enthusiasts puzzled and intrigued by the unexpected transformation.
Soon after, this F-150-mimicking Cybertruck was spotted on Californian roads, presumably undergoing testing and validation as part of Tesla's pre-launch preparations for the all-electric pickup truck.
The motive behind this creative endeavor remained enigmatic. One prevailing theory suggested that Tesla was subtly taunting Ford through this wrapped electric pickup truck.
CEO Elon Musk has repeatedly expressed his dissatisfaction with the stagnation in pickup truck design over the past few decades, a sentiment that he cited while explaining the audacious design of the Cybertruck.
Fast-forward to the present, and a second Tesla Cybertruck, now imitating the look of a Toyota Tundra, has made its debut in the wild, as reported by the Cybertruck Owners Club.
The Toyota Tundra, a perennial favorite in the American pickup market, boasts an annual sales figure of approximately 100,000 units, making it a prominent player in the competitive segment.
While Tesla has historically relied less on camouflage and wraps for its prototype vehicles, recent times have witnessed a shift in approach, particularly with the Cybertruck model.
Given that the Cybertruck's color customization is limited to its stainless steel finish, wraps seem to be the sole avenue for altering its appearance. The company's future plans regarding factory-installed wraps or third-party involvement in this realm remain uncertain.
Industry insiders have speculated that these publicized wrap-clad Cybertruck sightings might not be aimed at mere camouflage ahead of the official launch, but rather at testing the visual impact of potential wraps for the vehicle.
As the calendar inches closer to the anticipated end-of-September production launch event for the Cybertruck, all eyes are on Tesla for more clues about the motivations behind these unconventional marketing tactics and what surprises the eagerly awaited electric pickup truck will bring to the table.