In a bold move just as summer came to a close, Tesla has initiated preorders for the Model 3 Highland and implemented substantial price cuts on several of its vehicles, including the Model S, Model X, and Full Self-Driving (FSD) Beta software. The electric car giant aims to entice more customers into the electric vehicle (EV) market with these attractive offers.
The most notable price reduction comes in the form of the FSD Beta software option, which has seen a reduction from a staggering $15,000 to a more accessible $12,000. Tesla is betting big on its autonomous driving technology, and this price cut may encourage more customers to invest in this promising feature.
Additionally, Tesla has adjusted the pricing for its Model X, ensuring it falls just below the threshold for full tax credit eligibility. After factoring in the $7,500 federal tax credit and estimated savings of $3,900 on gasoline over time, the Model X is now available starting at an enticing $68,590. Meanwhile, the Model S has a starting price of $71,090, also accounting for potential fuel savings. These price points are designed to make Tesla's premium electric vehicles more accessible to a wider audience.
The Model X now retails at $79,990, a figure intentionally set just under the federal subsidy threshold as stipulated in the Inflation Reduction Act. This move allows buyers to benefit from government incentives aimed at promoting the adoption of electric SUVs.
However, Tesla cautions potential buyers that the tax credit amount could decrease after December 31, particularly as the company's use of Chinese batteries or materials in its EVs continues to grow. This potential reduction emphasizes the urgency for interested customers to take advantage of the current incentives.
To sweeten the deal further, Tesla has made a surprising announcement: all premium color options for the Model S and Model X are now included in the purchase price, effectively making them free for buyers. This move adds an extra layer of value for those considering Tesla's premium electric vehicles.
In contrast, the Model 3 Highland refresh, which was also launched recently, introduces two new color options in the Chinese market—Flame Red and Starry Grey. However, it's worth noting that these new colors are available as paid options for interested buyers.
Tesla's strategic pricing adjustments and incentives demonstrate the company's commitment to accelerating the transition to electric transportation while providing its customers with compelling offers that extend beyond the vehicles themselves. As the year-end approaches, potential buyers will be watching closely to ensure they don't miss out on these enticing opportunities.