Tesla Europe marked a significant milestone as it commemorated the 10-year anniversary of the inauguration of its first Supercharger stations on the European continent, which took place on August 29, 2013. The occasion was observed with a celebratory post on the company's social media platform, where Tesla reminded its followers that a decade ago, the inaugural six Supercharger stations were unveiled in Norway.
The company's tweet, shared on X (formerly known as Twitter), was accompanied by a captivating promotional video. The video showcased Tesla drivers embarking on journeys, charging their electric vehicles (EVs) at Supercharger stations dispersed across Europe, and enjoying their time as their vehicles recharged.
10 years ago today, the first 6 Supercharger stations opened in Norway.
Now, our network spans 36 countries, 1000+ sites & 13k+ Supercharger posts—enabling freedom of travel, no matter your destination ???? pic.twitter.com/XGgrunRzZE
— Tesla Europe (@teslaeurope) August 29, 2023
Remarkably, in light of this anniversary, Tesla announced a unique gesture – free charging for all users, both Tesla and non-Tesla, on August 29. This unexpected move was confirmed by Tesla in a subsequent tweet, emphasising the inclusivity of the offer. “Btw, Supercharging in Europe is free to all today! This includes locations open to all EVs (70% of our network!)” the tweet read.
The free-charging promotion was applicable for a single day and encompassed Supercharger stations situated across multiple European countries. These countries included Austria, Belgium, Croatia, Czech Republic, Denmark, Finland, France, Germany, Greece, Hungary, Iceland, Ireland, Israel, Italy, Liechtenstein, Luxembourg, Netherlands, Norway, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden, Switzerland, and the United Kingdom.
To avail of this offer, users were required to commence their charging sessions on August 29 between 9:00 a.m. CEST and 23:59 CEST. Importantly, non-Tesla EV owners were permitted to charge exclusively at Supercharger stations accessible to all types of EVs, which constitute approximately 70% of the total network throughout Europe.
Thank you! let's hope for an ever better tesla network… pic.twitter.com/ULgtiOMriD
— Tuono2000 (@Tuono2000) August 29, 2023
As news of the promotion spread, a wave of enthusiastic EV users flocked to Supercharger stations to partake in the complimentary charging. Social media platforms were inundated with images and posts documenting the free charging sessions.
However, some individuals expressed discontentment due to their countries not being included in the offer. A particular instance was highlighted by Tesla Owners Türkiye, who questioned the omission of Turkey from the promotion despite its partial European location. This inquiry was juxtaposed with the inclusion of Israel, a nation entirely situated in Asia, causing reasonable questions to emerge regarding the selection of participating countries.
Thank you! pic.twitter.com/UTFVErSAKw
— iCEmANNEKEN (@icemanneken) August 29, 2023