While India's auto market can't be taken for granted for electric vehicles, it's no surprise that manufacturers big and small are scrambling to launch the next big thing in the light electric vehicle (LEV) segment.
India has long been at the forefront of the electric revolution, with companies both large and small investing a lot of time, money and effort into the EV scene.
Piaggio will also take part in entering the Indian market with its electric guns. Piaggio also later wants to prove that future engines can be priced competitively even without government subsidies, which is when electric scooters become the norm rather than the exception.
At present, some LEV startups really rely on government subsidies to take advantage of manufacturing advantages, and of course they can sell them at competitive prices.
In a report published by Indian automotive website ET Auto, Piaggio India CEO and Managing Director Diego Graffi acknowledged the rapid growth of the electric two-wheeler industry in the region.
“We are interested in providing customers with a solution in the two-wheel space that (makes sense) even beyond the effect of subsidies. The fact is that players who have recently entered this space are getting volume at base,” he said.
Furthermore, Graffi hinted at how special the new scooter is in the Indian market by adding,
With all that said, chances are high that Piaggio's upcoming electric scooter will play at the entry-level to mid-range, and will compete with electric scooters like the Ather 450X and Bajaj Chetak.