British wine retailer Majestic is taking significant steps towards an eco-friendly future by pledging to transition its entire delivery fleet to electric vehicles (EVs) by 2030. In its first move, the company is set to integrate 35 Citroen electric vans into its existing 216-vehicle fleet by the end of this year.
Majestic has revealed plans to deploy Citroen's e-Berlingo and e-Dispatch models starting in the next year. This initiative comes as part of the company's ambitious target to exceed its original plan of introducing 16 electric vans for the 2023/24 period, emphasizing its commitment to sustainability.
The long-term goal is to fully replace all 216 of its delivery vans with electric counterparts within the next decade. This transition is expected to significantly reduce Majestic's carbon emissions by an estimated 1.2 million kilograms annually, making it a prominent move in the company's commitment to eco-conscious operations.
Majestic's CEO, John Colley, expressed the company's strong commitment to sustainable growth and the positive environmental impact of the fleet's electrification. However, he also underscored the importance of appropriate infrastructure and support from various stakeholders.
In Colley's words, “We can only do [this] with the right infrastructure of electric vehicle chargers in place across the UK, and with cooperation from our landlords to help us install charging points across our portfolio of stores.”
Majestic Wine operates a network of 207 stores across the United Kingdom and dispatches approximately 60% of its online orders from these local outlets.