Tesla has extended the estimated delivery times for its Model S and Model X in the United States. This delay follows a significant reduction in the prices of these models, a strategy that appears to have sparked heightened consumer interest.
Just a few months ago, Tesla made headlines by slashing the prices of the Model S and Model X by substantial amounts, ranging from €12,600 to €17,200, translating to a noteworthy decrease of 15.3% to 18.8% depending on the specific version. Notably, this price adjustment made the entry-level Model X, which boasts a starting MSRP of €74,540, eligible for a €7,000 federal tax credit.
The impact of these price reductions is now evident, with the estimated delivery time for the Model S, across all versions, being pushed to October-November. Meanwhile, for eager buyers of the Model X, they can anticipate receiving their vehicles in the November-December timeframe. This stands in stark contrast to the previous scenario, where customers could expect delivery within just a few weeks, reflecting a growing sense of anticipation among consumers.
While the specifics of Tesla's production and supply strategy remain somewhat mysterious, it is reasonable to assume that the company continues to produce a similar number of cars for the US market. If this holds true, the attractive new prices have likely enticed additional buyers, thus contributing to the extended wait times.
Tesla's pricing strategy has proven effective in the past. Earlier this year, the automaker demonstrated the pivotal role of pricing by successfully maintaining and even boosting its sales volume in the US and globally through strategic price cuts.
For those who meticulously analyze pricing details, here's a breakdown of the effective prices following the adjustments in the US:
- 2023 Tesla Model S LR AWD 19-inch wheels: €71,410
- 2023 Tesla Model S LR AWD 21-inch wheels: €75,600
- 2023 Tesla Model S Plaid 19-inch wheels: €85,390
- 2023 Tesla Model S Plaid 21-inch wheels: €89,580
- 2023 Tesla Model X LR AWD 20-inch wheels: €69,080 (After €7,000 tax credit)
- 2023 Tesla Model X LR AWD 22-inch wheels: €81,190
- 2023 Tesla Model X Plaid 20-inch wheels: €85,390
- 2023 Tesla Model X Plaid 22-inch wheels: €90,510
Please note that these prices include a Destination fee of €1,300 and an Order Fee of €233, totaling an additional €1,530 to all listed models.
In comparison, the delivery times for the previous Model 3 and Model Y remain relatively short, with orders expected to be fulfilled within a few weeks. However, there is speculation within the automotive industry that this may change with the forthcoming introduction of the Model 3 Highland to the American market in the coming months.