Kia has been recognized with a Red Dot Design Award in the category of “Product Design” for its Niro Plug-in Hybrid. This recognition highlights Kia's commitment to designing innovative, high-quality vehicles that cater to the needs of its customers while staying at the forefront of cutting-edge design.
The Niro Plug-in Hybrid has a rational and emotional design aesthetic, which reflects Kia's ‘Opposites United' design philosophy. The design aims to inspire movement, with notable features such as contemporary-looking angular ‘Heartbeat' daytime running lights (DRLs), a distinctive Aero C-Pillar, a bold skid plate, and cladding to enhance the electrified CUV's rugged stance. Additionally, the model embodies a distinct Kia design with the latest evolution of Kia's signature Tiger Face.
Kia offers three electrified powertrain options for the Niro, including full-electric, hybrid, and plug-in hybrid. To align with eco-friendly driving choices, all three variations feature eco-friendly interior materials, ranging from recycled wallpaper in the headline, VOC-free paint in the door panels, and PU vegan leather seat coverings made from Tencel from Eucalyptus trees. Furthermore, the cargo screen contains 75% recycled fibers.
Sjoerd Knipping, Vice President of Product and Marketing at Kia Europe, expressed his honor in receiving the Red Dot Design Award, stating that it is a testament to the hard work of Kia's design and engineering teams, as well as the winning nature of Kia's design philosophy.
The Red Dot Design Award is a highly sought-after seal of design quality, with a jury of international experts examining submissions for design quality and degree of innovation. This award marks the 28th Red Dot awarded to a Kia model since 2009, with the latest success by the Niro Plug-in Hybrid.
Kia's ability to create exceptional products that push the boundaries of design excellence is evident in the numerous design accolades that the company has received, not only for their vehicles but also for their ‘Moving Inspiration Project,' a design installation highlighting the company's brand philosophy in Italy, which was awarded a Red Dot Design Award in 2022.