“It's time. #F150 Lightning,” Ford CEO Jim Farley said in a Wednesday morning tweet, with an image stating that “F-150 Lightning strikes” April 26.
⚡️ It's time. #F150Lightning⚡️
— Jim Farley (@jimfarley98) April 13, 2022
Very provocative tweets seem to pose a threat to their other competitors such as Rivian, Tesla and GM.
In the electric pickup truck market, the F-150 Lightning is the latest brand ready to greet consumers after the Rivian R1T and GMC Hummer EV. Meanwhile Cybertruck has postponed production for the umpteenth time. Finally, Elon Musk promised that the Cybertruck would go into production in 2023.
The F150 Lightning will be officially unveiled at an event at the Rouge Electric Vehicle Center in Dearborn, where electric trucks are assembled.
The F150 Lightning is an electric version of the F-150 which is America's best-selling truck. The launch also marks the electrification of the F-150 and is considered a direction for EV adoption from mainstream automotive manufacturers.
Ford executives said initial demand for the F150 Lightning exceeded their expectations. Ford is already moving to double the Lightning's annual production capacity to 150,000 units per year, a target it hopes to reach sometime next year.
Last month, Ford confirmed the final EPA estimated battery range for the F-150 Lightning. The truck's range on a single charge is between 230 miles and 320 miles, depending on trim level and battery pack.