Ford has filed a trademark application for “F-200” with the United States Patent and Trademark Office. This move has piqued the interest of automotive enthusiasts and industry observers, fueling speculation about its potential connection to Ford's highly anticipated electric pickup project, codenamed Project T3.
The trademark application, submitted on August 28, seeks protection for the use of “F-200” in categories that encompass motor vehicles, including both gasoline and electric automobiles, pick-up trucks, sport utility vehicles, and their structural components.
While the exact purpose of this newly registered trademark remains undisclosed, many industry experts believe it could be linked to Ford's ambitious plans for the all-new, all-electric pickup truck scheduled for a 2025 unveiling. This groundbreaking vehicle is slated to be produced at Ford's BlueOval City facility in Tennessee.
Ford's CEO, Jim Farley, has previously described the forthcoming electric pickup as something truly distinctive in the automotive landscape. Farley emphasized its adaptability, suggesting that it might not adhere to conventional truck aesthetics but would unquestionably deliver a truck's functionality.
“We've challenged ourselves to create a truck people can trust in the digital age,” Farley remarked earlier this year. “This will be a fully software-updatable vehicle. Literally every morning you get into your truck that's built here, it will be better and different, it will learn how you use it. We're going to send software to it every day, every week, every month, every year to make your truck better.”
One notable feature anticipated in the Project T3 pickup, tentatively referred to as “Trust the Truck” (T3), is the capability to export power from its high-voltage battery. This capacity is expected to surpass the capabilities of Ford's current electric offering, the F-150 Lightning, which can provide up to 9.6 kilowatts of power through its Pro Power Onboard system and multiple outlets.
Farley's vivid comparison of the new electric truck to the “Millennium Falcon with a porch attached” alludes to its cutting-edge technology and remarkable speed. While these statements have captured the imagination of potential buyers, it's crucial to note that they are yet to be officially confirmed by Ford.
As speculation continues to swirl, enthusiasts and industry insiders eagerly await further details about the “F-200” trademark and its role in Ford's electrifying future. Only time will reveal whether this trademark will be utilized and how it might shape the automotive landscape.