Ford has made significant adjustments to its production plans for the 2023 Ford F-150 Lightning, impacting both dealer orders and the manufacturing process. While this may pose challenges for potential buyers looking to purchase the 2023 model from dealership lots, the company has assured that they are preparing to ramp up production for the 2024 F-150 Lightning later this year.
According to Marty Gunsberg, a representative from Ford, the company has decided to cancel certain dealer orders for the 2023 F-150 Lightning that were not submitted as pre-sold units. This strategic move aligns with their focus on fulfilling existing customer orders without compromising on production quality.
Furthermore, the 2023 F-150 Lightning is undergoing “additional quality checks.” While specific details regarding these checks were not disclosed, Gunsberg emphasized that the issues being addressed are not related to safety concerns. The primary objective is to ensure that customers receive a flawless electric pickup that meets Ford's rigorous quality standards.
As a reminder, the 2023 Ford F-150 Lightning is available in various trims, with prices ranging from $49,995 for the base model to $91,995 for the top-tier Platinum variant. Notably, the entry-level Pro trim is currently marked as “unavailable,” prompting potential buyers to consider the XLT trim, which starts at $54,995 and comes with the standard range battery, offering an EPA-estimated range of 240 miles (386 km).
Customers also have the option to upgrade to an extended-range battery, which increases the price to $69,995. While this represents a significant cost increase, it provides the F-150 Lightning with an extended range of up to 320 miles (515 km) on a single charge, catering to those seeking extended electric driving capabilities.