Nahum Escobedo, the exterior design manager at Polestar, has offered candid insights into the world of electric car design, emphasising the importance of achieving a balance between aerodynamics and aesthetics. In an interview with Australian magazine WhichCar during the local launch of the Polestar 3, Escobedo shared his views on current automotive design trends and the brand's commitment to a unique design identity.
Escobedo began by expressing his reservations about the prevailing trend of prioritising aerodynamics over distinctive design features to enhance electric vehicle (EV) range. He highlighted the prevalence of rounded and bulbous car shapes, often described as “potato-shaped” or resembling “Jelly Beans,” which are primarily chosen for their aerodynamic advantages. However, he voiced Polestar's commitment to breaking away from this trend, stating, “Obviously, we want to do something different.”
Another aspect of modern car design that Escobedo commented on was the excessive use of ambient lighting inside vehicles. He remarked on the proliferation of lights and buttons, likening some interiors to “mini-Vegas” due to the abundance of colourful illumination. He also extended this criticism to exterior lighting, referring to certain cars as “Christmas lights on the street.”
Escobedo further discussed Polestar's design philosophy, emphasizing a preference for understated branding. He noted that the brand's approach would not involve placing oversized badges on its cars but rather allowing the design itself to convey that it is a Polestar vehicle. This signifies Polestar's intent to avoid ostentatious designs solely aimed at brand recognition.
Polestar, a subsidiary of Geely, has exciting models in its pipeline, including the sleek four-door gran tourer, the Polestar 5, scheduled for launch next year. Additionally, the brand plans to introduce the limited-run Polestar 6 roadster in 2026. These upcoming models are expected to reflect Polestar's commitment to both innovative design and cutting-edge electric vehicle technology.
Nahum Escobedo's insights provide a glimpse into Polestar's unique design approach, which aims to strike a harmonious balance between aesthetics and functionality in the rapidly evolving world of electric mobility.