Classic Legends, a subsidiary of Indian automotive giant Mahindra and Mahindra, is a well-known custodian of Jawa Motorcycles in the Indian market, renowned for its retro-inspired cruiser motorcycles like the Jawa 42, Perak, and Bobber. Joining the league of major motorcycle manufacturers venturing into the electric domain, Classic Legends has embarked on an electric motorcycle project.
What sets this endeavor apart is Classic Legends' collaboration with the University of Warwick in England. The goal is to develop the company's maiden electric motorcycle, with aspirations of unveiling it globally in 2024. While Classic Legends' electric motorcycle project primarily targets the UK and other European markets, the specific branding for this model remains undisclosed. Nevertheless, industry speculation strongly suggests that the electric motorcycle will likely bear the iconic BSA branding.
Classic Legends has previously revived the BSA Gold Star name, reintroducing it to the world in December 2021, just in time for the 2022 model year. Given this track record, it's no surprise if Classic Legends leverages the global recognition of the BSA brand for its forthcoming electric motorcycle. Expectations are that the model will uphold the tradition of retro-inspired design, coupled with a performance package tailored for relaxed riding experiences.
In a parallel development, Classic Legends' chief rival in India, Royal Enfield, has also disclosed plans for its inaugural electric motorcycle, aiming for a launch in 2025. Details about Royal Enfield's electric model remain scant, except for the brand's commitment to continue supporting its internal combustion models in the foreseeable future. Interestingly, Royal Enfield's electric motorcycle platform appears geared toward the Indian market, contrasting with Classic Legends' focus on the European market.
Despite Classic Legends enjoying substantial sales of Jawa and Yezdi motorcycles in India, there seems to be no immediate intent to develop an electric motorcycle platform based on these models for the Indian market.