BMW is gearing up to introduce its latest electric vehicle, the BMW i5, and is making sure to emphasize the unique features that set it apart in the market. While the i5 may not immediately outsell its combustion-powered 5-Series counterparts, BMW is keen on boosting sales by showcasing some of its intriguing attributes, one of which is the ‘Anti-Theft Recorder.'
BMW has released a 40-second video on YouTube, demonstrating the ‘Anti-Theft Recorder' in action. The video depicts two potential thieves approaching an i5 at night while being monitored by agents from a control center who are determined to unlock the secrets of the electric 5-Series. As the would-be thieves attempt to access the car's doors, the alarm system is activated, prompting them to hastily retreat.
While car alarms are nothing new, what distinguishes the i5 is its utilization of the vehicle's exterior cameras to capture real-time images of the intruders, which are then transmitted to the owner's mobile phone. Moreover, the system harnesses footage from interior cameras, sending it to the My BMW app. This innovative security feature bears a resemblance to Tesla's ‘Sentry Mode.'
In addition to the Anti-Theft Recorder, BMW has released several other videos highlighting the i5's capabilities. One video showcases the ‘Remote Control Parking' system, enabling owners to effortlessly maneuver their vehicle in and out of parking spaces using a smartphone app. The i5 also boasts a ‘Proactive Care' system, utilizing real-time analysis to detect service, maintenance, and repair requirements at an early stage.
Every i5 comes equipped with optimized charging stop planning through the integrated navigation system. Furthermore, BMW has integrated its ‘Highway Assistant & Active Lane Change' feature to facilitate smoother highway driving, enhancing the overall driving experience.
As BMW prepares to roll out the i5, these innovative features reflect the brand's commitment to offering cutting-edge technology and security solutions in its electric vehicles, catering to the evolving needs of its discerning customer base.