Ferrari was founded in 1947 by Enzo Ferrari in Maranello, Italy. In the post-World War II period, Enzo Ferrari decided to go against the flow of the automotive market by building racing cars.
The first race car that was built by Enzo Ferrari was the Ferrari 125 S, the beginning of the long history of various victories achieved by Ferrari.
Through the Ferrari logo for the 75th anniversary, the company carries the concepts of Passion, Teamwork, Pride, and Excellence. The concept expresses the strong and special relationship between workers and companies.
In the video of the launch of the Ferrari logo, the faces of Ferrari workers are seen as an appreciation of their commitment and determination in building Ferrari to this day.
“It symbolizes who we are, what we have achieved in the last 75 years, and what we will achieve in the future. It is a symbol of a company made up of and made of people, as Enzo Ferrari once said,” said the Commissioner Main Ferrari John Elkann in a press release.
Ferrari CEO Benedetto Vigna revealed that the workers behind Ferrari's success have become an important part of Ferrari's DNA.
Prior to serving as CEO, Vigna had taken a series of steps to advance Ferrari's role in the automotive world. One of them, overhauling the ranks of Ferrari's management to focus on electrification.
“This strong and shared sense of belonging is what unites us. This excellence is the source of our success in the past, which will also be the source of our strength in the future,” said Vigna in the launch of the special Ferrari logo for the 75th anniversary.